Informing a new business‐to‐business relationship:
نویسندگان
چکیده
منابع مشابه
Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity
Purpose: Firms face the challenge of working with other firms in their business network so as to increase the value of products and services offered to end customers and consumers. This often requires managers to investing in developing strong and effective business-tobusiness relationships. While an extensive literature examines the different dimensions of successful business-to-business relat...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2012
ISSN: 0309-0566
DOI: 10.1108/03090561211212476